As it turns out, yes. This article from Search Engine Watch cites a number of case studies that support importance of rich media snippets and ranking on the first page of search results.
Take away from it what you want. Maybe people are getting lazier and don’t want to sift through countless search results. Maybe the search engines are getting smarter and highly relevant. Maybe it’s the both things. Either way, spending money on ranking higher in organic as well as paid search doesn’t seem like a bad idea, does it?