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We write down our thoughts, so we don't forget them.

#MKTFEST15 Day 2: Larry Kim Emphasises Paid Social

Welcome to the second part of the Marketing Festival 2015 report. Before I forget, Jindra and his team are launching a specialised conference called PPC Tribe next year in London. If you want to get more information about doing PPC, that's the event to attend! Bart...

#MKTFEST15 Day 1: Frankenpages & Brand Flips

Much like last year, I was looking forward to attending Marketing Festival in Brno. It was pretty difficult to top the last year, when Avinash came to Brno, but Jindra's team did it. Feel free to dive in to some notes I made along the way. Oli Gardner: Frankenpage...

And… Cut!

There are several things you do not want to hear in life. Among them is: "We're losing cabin pressure," "Both your parents are dead," and "You have a brain tumor." I had the "fortune" to hear one of those sentences. Given that I'm still alive and I haven't started...

Exclude Referral Spam From Analytics

Referral spam in Google Analytics has become a considerable problem these days. Just like with cancer, there is no surefire way to get rid of it for good, but there are several ways of minimising its impacts on your data.

What Makes A Good Blog Post?

Content. Definitely content. You’ve heard it before and you’ll hear it again. But what if you are a writer who’s got his or her craft down and struggles with modern technology? Here are some things you should do to deliver a better experience for the users as well as for search engines.