Rory Sutherland, Chairman of Ogilvy Group, is quite a frequent guest at TED. In this talk, he is focusing on re-framing the way we think about a value. Citing Ludwig von Mises and wondering why accountants don’t ask creative people for advice, Rory argues that tinkering with perceived value can improve our lives much more than fixing the problems of reality.

“When you can’t smoke, if you stand and stare out of the window on your own, you’re an antisocial, friendless idiot. If you stand and stare out of the window on your own with a cigarette, you’re a fucking philosopher.”

Rory will also talk about dinner parties and tax policy. Enjoy!