Comments on: Top 5 PR Sins

By: Did You Get My Press Release? | CyberFootprint

Did You Get My Press Release? | CyberFootprint — Mon, 17 Aug 2009 05:59:42 +0000

[...] I talked about practices to avoid [...]

By: Honza

Honza — Mon, 20 Jul 2009 22:40:43 +0000

Paul, this is an important point you are bringing up. I was considering to add this one as well, but I’ve decided it deserves more space, so I’ll write a whole post about it.

Oddly enough, so many editors have emphasized knowing the publication we’re targeting already, and so many PROs get it wrong… Any idea why? Is it the time scarcity?

Thanks for your reassuring words, I’ll try my best! And yes, Jed is a legend in his own time, so that’s why the “rock star” label.

By: Paul Stallard

Paul Stallard — Mon, 20 Jul 2009 18:53:22 +0000

Nice post. I would also add to the list know the publication you are targeting. Far too many PR people pitch a magazine without knowing who the readership is or the type of news/features/interview they take.

I also like how you refer to Jed as the rock star account exec! Keep up the good work.

By: Honza

Honza — Sun, 28 Jun 2009 13:07:32 +0000

Dale, I understand it’s terribly frustrating to receive poor pitches and news releases. This also ties into “first listen and then communicate” rule that so many practitioners break for no good reason. Hopefully, the standards are going to improve with time.

Thanks for sharing your perspective with us. I’m sure the young PROs, especially from the IT industry, will appreciate it.

By: Twitted by mediaczar

Twitted by mediaczar — Sun, 28 Jun 2009 12:43:01 +0000

[...] This post was Twitted by mediaczar [...]

By: Dale Vile

Dale Vile — Sun, 28 Jun 2009 11:26:33 +0000

Lack of perspective is the most irritating for me. As an IT industry analyst. I end up on a lot of press release distribution lists and it is often clear that whoever has come up with the headline and angle hasn’t even bothered to do a quick Google search on the topic to see who else is doing what in the area. Far too many one-dimensional and simplistic messages coming out of PR in the IT industry IMO.

By: Honza

Honza — Fri, 26 Jun 2009 08:09:55 +0000

Thank you for the comments, I appreciate them. Hope the students will find the post helpful. Let me know if they like it.

It’s true that everything seems simple and easy. In reality, many companies do not adhere to these rules, which is a shame.

By: Chris

Chris — Thu, 25 Jun 2009 18:39:01 +0000

Excellent post, Jan. Very useful for those new to P.R. I’ll share it with my marketing students.

By: Richard Bailey

Richard Bailey — Thu, 25 Jun 2009 10:11:59 +0000

All of this advice is reassuringly consistent. To summarise: ‘think, listen, individualise, don’t lie, under-promise and over-deliver.’ It’s easy, see!