Comments on: Top 5 Must-Read Books For a PR Pro http://www.cyberfootprint.eu/top-5-must-read-books-for-a-pr-pro/ Leaving a mark in the blogosphere. Honza Felt takes on PR, marketing and career. Sat, 29 Oct 2011 14:02:58 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Honza http://www.cyberfootprint.eu/top-5-must-read-books-for-a-pr-pro/comment-page-1/#comment-2688 Honza Tue, 18 Aug 2009 16:22:15 +0000 http://www.cyberfootprint.eu/?p=399#comment-2688 Chris, I think you are making a valid point. Marketing is about 80% of psychology and 20% of art. When it comes to deciding what type of psychology to start with, I would suggest social psych, followed by cognitive psychology and maybe neuroscience. Stay away from Freud, because it will not only make you depressed, it will also instill many misconceptions about how human mind works. I would put evolutionary psych. somewhere in the middle. Chris, I think you are making a valid point. Marketing is about 80% of psychology and 20% of art. When it comes to deciding what type of psychology to start with, I would suggest social psych, followed by cognitive psychology and maybe neuroscience. Stay away from Freud, because it will not only make you depressed, it will also instill many misconceptions about how human mind works. I would put evolutionary psych. somewhere in the middle.

]]> By: Chris Shallow http://www.cyberfootprint.eu/top-5-must-read-books-for-a-pr-pro/comment-page-1/#comment-2677 Chris Shallow Mon, 17 Aug 2009 08:18:58 +0000 http://www.cyberfootprint.eu/?p=399#comment-2677 Very interesting selection, Honza. I'd also recommend that anyone in business, marketing and P.R. should study evolutionary psychology as it gives a very useful perspective on why people behave as they do (rather than people would wish). Geoffrey Miller (http://www.unm.edu/~psych/faculty/lg_gmiller.html) is the author I'd recommend. His book, "The Mating Game" gives many interesting perspectives on the relations between men and women. His more recent book, is of more specific interest to marketers: "Spent: Sex, Evolution and the Secrets of Consumerism". Reviewed: http://www.guardian.co.uk/books/2009/aug/08/spent-geoffrey-miller-book-review . Best regards, Chris Very interesting selection, Honza. I’d also recommend that anyone in business, marketing and P.R. should study evolutionary psychology as it gives a very useful perspective on why people behave as they do (rather than people would wish). Geoffrey Miller (http://www.unm.edu/~psych/faculty/lg_gmiller.html) is the author I’d recommend. His book, “The Mating Game” gives many interesting perspectives on the relations between men and women. His more recent book, is of more specific interest to marketers: “Spent: Sex, Evolution and the Secrets of Consumerism”. Reviewed: http://www.guardian.co.uk/books/2009/aug/08/spent-geoffrey-miller-book-review .

Best regards,
Chris

]]> By: Writer's Remorse » Footsteps on the Web http://www.cyberfootprint.eu/top-5-must-read-books-for-a-pr-pro/comment-page-1/#comment-106 Writer's Remorse » Footsteps on the Web Wed, 22 Apr 2009 10:45:17 +0000 http://www.cyberfootprint.eu/?p=399#comment-106 [...] information about writing, especially for the PR and Marketing niche.  Nice post about his top five book recommendations on that topic. Share and [...] [...] information about writing, especially for the PR and Marketing niche.  Nice post about his top five book recommendations on that topic. Share and [...]

]]> By: Five (Offbeat) Books for PR Pros | Flack Me http://www.cyberfootprint.eu/top-5-must-read-books-for-a-pr-pro/comment-page-1/#comment-95 Five (Offbeat) Books for PR Pros | Flack Me Fri, 10 Apr 2009 14:53:18 +0000 http://www.cyberfootprint.eu/?p=399#comment-95 [...] something of an offbeat reading list for PR pros, including Who Moved my Cheese? and Greek mythology. The five titles cover coping with change and [...] [...] something of an offbeat reading list for PR pros, including Who Moved my Cheese? and Greek mythology. The five titles cover coping with change and [...]

]]>