Rory Sutherland: Perspective Is Everything

Rory Sutherland, a Chairman of Ogilvy Group,  is quite a frequent guest at TED. In this talk, he is focusing on re-framing the way we think about a value. Citing Ludwig von Mises and wondering why accountants don’t ask creative people for advice, Rory argues that tinkering with perceived value can improve our lives much more than fixing the problems of reality.

“When you can’t smoke, if you stand and stare out of the window on your own, you’re an antisocial, friendless idiot. If you stand and stare out of the window on your own with a cigarette, you’re a fucking philosopher.”

As the quote above states, Rory will also talk about dinner parties and tax policy. Enjoy!

About the author: Honza Felt is neither cute nor funny. To compensate for these tragic flaws, he writes about marketing, analytics and communication, so more gullible people think he is smart if nothing else. Well, at least he’s honest…