CyberFootprint

Public Relations consultants usually do not often fail publicly, but every once in a while they mess up and get something dead wrong. This is the case. I can’t resist sharing this jewel of “brilliance” I found in the Czech PR landscape.

To contextualize you, a PR agency resigned from a client and wrote a press release about that, publicly discrediting itself as well as the client. Below are some meaty details about the resignation itself. Everything is translated from a Czech magazine Marketing & Media (which is basically an equivalent of PR Week for the CZ market).

Ewing PR announced resignation from their client (Média ŽP) after 7 months of cooperation.

“After a nomination of the new CEO, Dr. Malý, our views on meaningful PR activities began to differ. Some of his requirements really shocked us. There are very few people in this world we could not negotiate with but he is one of them.” Explained Jiří Hrabovský, managing partner of Ewing PR.

Media ZP reacted via Jaroslav Svozil, Commercial Director. “We have decided to prefer an internal employee who will carry out activities of a spokesperson and a PR Officer. Cooperation with the agency did not fulfill our expectations.”

It goes without saying that both sides made fools out of themselves, but it’s the immaturity and lack of reason on the agency side that startles me. They are the consultantsand they should know best, right? Wrong. I guess the financial crisis must have a drastic impact on how people think…

Image credit: rstrawser