Malcolm Gladwell: What we can learn from spaghetti sauce (TED) | CyberFootprint

Malcolm Gladwell: What we can learn from spaghetti sauce (TED)

Posted by Honza on 12/05/08 • Categorized as Marketing,Research

This talk sort of supports the notion that the consumers do not know what they want. What do the marketers do about it? Any suggestions?

Tagged as: malcolm gladwell, Marketing, Research, TED

http://www.cyberfootprint.eu/the-tyranny-of-market-research/ The Tyranny of Market Research | CyberFootprint

[...] conventional approach often leads to stagnation and awful communication. Malcolm Gladwell has shown us that the consumers are not omniscient. Jaroslav Cir also confirms it in his post about the outliers [...]