CyberFootprint

Many PROs complain that they don’t have enough of data about their target audience. However, if you look at merits of this complaint, you will find it ridiculous. The data is everywhere. There are skilled market researchers pulling out the information you need from the consumers’ heads. Of course, it’s not free, but it’s there.

Now with analyses of semiotics, discourse, stylistics, pragmatics, psychoanalysis, ethnography and all the innovative modes of research, you can answer almost any question about your audience.

You can find out WHO they are, WHAT they do, WHERE are they located, WHEN do they sleep, eat and work, and with the help of some sophisticated research, you can discover WHY they do things they do. These are all valid questions, but one stands above all of them.

Knowing the plethora of information about my target audience, HOW do I engage them on their own terms in the most impactful manner?

In other words, this is about choosing your channels of communication well. Do you know of any extraordinary example that would show how a brand engaged its audience in a really meaningful, yet creative manner?

Image credit: darkmatter