CyberFootprint

The web-based Twitter client HootSuite has made significant changes to its interface mainly aimed at improving user experience. The HootSuite crew has built in GoogleAnalytics for tweets for immediate feedback on your social media campaigns. Interface hasn’t remained unchanged either – you can choose from three new themes. The Twitter client also enables geographic location search, drag and drop upload and better interaction with Facebook.

Evidently, HootSuite aspires to become a favourite tool of internet marketers and thanks to integrating GoogleAnalytics, it will achieve its goal soon. Integration of GA into HootSuite beats TweetDeck by a mile. The owners of HTML 5 enabled browsers are going to be very happy. The new HootSuite enables them to look for location-specific tweets.

I have never been in favour of the new re-tweet structure adopted by Twitter a couple of months ago. It makes it difficult to see who is re-tweeting what and it somehow diminishes transparency. Plus, you keep wondering what are some strangers you haven’t followed doing in your stream. Unfortunately, now HootSuite has adopted it as well.

All in all, the changes are fine and I like the fact that the navigation is dependent on a cute owl-looking launch button. HootSuite is turning from yet another Twitter client to a professional social media tool. I am wondering what TweetDeck comes up with to counter this development.