Comments on: Happy New Year 2010! http://www.cyberfootprint.eu/happy-new-year-2010/ Leaving a mark in the blogosphere. Honza Felt takes on PR, marketing and career. Sat, 29 Oct 2011 14:02:58 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Honza http://www.cyberfootprint.eu/happy-new-year-2010/comment-page-1/#comment-4764 Honza Mon, 28 Dec 2009 10:34:26 +0000 http://www.cyberfootprint.eu/?p=619#comment-4764 Chris, my best wishes to you as well! I am very happy that you will follow my posts relating to hands-on approach to PR. In case you would like to create some customised content about PR for your class, feel free to ask me. As for the linguistic issue, I am fairly comfortable with using both forms as long as we understand each other. The only flaw I see in relation to the matrix is its timeliness - it seems a bit outdated. By now, the New Media is not a standalone discipline anymore, for it has blended into other aspects of the matrix. Some companies on the Czech market are starting to realise it but for most, it's just a vision of distant future. Chris, my best wishes to you as well! I am very happy that you will follow my posts relating to hands-on approach to PR. In case you would like to create some customised content about PR for your class, feel free to ask me.

As for the linguistic issue, I am fairly comfortable with using both forms as long as we understand each other.

The only flaw I see in relation to the matrix is its timeliness – it seems a bit outdated. By now, the New Media is not a standalone discipline anymore, for it has blended into other aspects of the matrix. Some companies on the Czech market are starting to realise it but for most, it’s just a vision of distant future.

]]> By: Chris http://www.cyberfootprint.eu/happy-new-year-2010/comment-page-1/#comment-4746 Chris Sun, 27 Dec 2009 12:36:11 +0000 http://www.cyberfootprint.eu/?p=619#comment-4746 The MarCom Matrix comprises six major forms of MarCom: Advertising Public Relations (PR) & Publicity Sales Promotion Direct Marketing (DM) Event Marketing New Media (which includes the Internet). They all revolve around the “Idea”. What’s the Idea? It could be the idea of the brand, the idea around a current campaign, or a short-term event like a product intro. Excerpted from The Copy Workshop Workbook 3rd Edition ©2002 Bruce Bendinger ISBN# 1-887229-12-4. The MarCom Matrix comprises six major forms of MarCom:

Advertising
Public Relations (PR) & Publicity
Sales Promotion
Direct Marketing (DM)
Event Marketing
New Media (which includes the Internet).

They all revolve around the “Idea”. What’s the Idea?
It could be the idea of the brand, the idea around a current campaign, or a short-term event like a product intro.

Excerpted from The Copy Workshop Workbook 3rd Edition ©2002 Bruce Bendinger ISBN# 1-887229-12-4.

]]> By: Chris http://www.cyberfootprint.eu/happy-new-year-2010/comment-page-1/#comment-4745 Chris Sun, 27 Dec 2009 12:12:18 +0000 http://www.cyberfootprint.eu/?p=619#comment-4745 I wish you a Very Happy New Year, for 2010, too, Honza! As I'm going to be teaching Marketing Communications at the new Tiffin University, Prague, from January, I'll be reading your posts on the subject with interest. Incidentally, some people call it Marketing Communication, some Marketing Communications. I prefer the later as the plural form, rightly, IMHO, implies that it covers multiple disciplines. Most sources, though, agree that to be truly effective MarCom (or shouldn't it be MarComs?) should be part of Integrated Marketing Communications (IMC) of which PR is but a small (if much overlooked and under-appreciated b y most marketers) part. Your thoughts? 8-) I wish you a Very Happy New Year, for 2010, too, Honza! As I’m going to be teaching Marketing Communications at the new Tiffin University, Prague, from January, I’ll be reading your posts on the subject with interest. Incidentally, some people call it Marketing Communication, some Marketing Communications. I prefer the later as the plural form, rightly, IMHO, implies that it covers multiple disciplines. Most sources, though, agree that to be truly effective MarCom (or shouldn’t it be MarComs?) should be part of Integrated Marketing Communications (IMC) of which PR is but a small (if much overlooked and under-appreciated b y most marketers) part. Your thoughts? 8-)

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