Happy New Year 2010!

Posted by Honza on 12/27/09 • Categorized as Blogging,Internet

Dear readers,

The first year of my blogging came to an end and it is about time to revisit it from a critical perspective. This year brought many changes in my life. I finished my studies and landed a job at Mather Public Relations. Blogging has significantly contributed to this success and it helped me to be more intellectually curious and open-minded person.

When I started with CyberFootprint I had no expectations and at one point of time, ceasing all activities connected to blogging came to question. Fortunately, I decided against that and will continue running this blog throughout the year of 2010. Without further ado, here’s what is in store for you.

What is coming to you in 2010?

Greater focus on career

As it turns out, many of you visit this blog to find some good advice relating to career. This blog, however, did not offer much of the coveted information in the recent days. It is going to change throughout the course of 2010.

More book reviews

This blog is missing a category of book reviews. I believe it can serve as a platform for opening more discussions on various topics connected to PR and communication. On a more personal note, reading is one of my passions, so I would love to share it with the attentive readers of this blog.

More thematic series

The thematic series about finding a job proved to be a fairly successful idea. For that reason, I have decided to run more of these focused on elementary practices in marketing communication and PR. Coming up at the end of February.

More frequent posts

The employment has taken its toll when it comes to frequency of posting. Hopefully, it will get better in future, as I have already acclimatised myself in the job. That means more time for posting.

Thank you very much for reading CyberFootprint and I hope you will grace this blog with your attention in the coming year of 2010.

Happy New Year!

Image credit: tetraconz

Tagged as: 2010, CyberFootprint, vision

http://cz.linkedin.com/in/chrisshallow Chris

I wish you a Very Happy New Year, for 2010, too, Honza! As I’m going to be teaching Marketing Communications at the new Tiffin University, Prague, from January, I’ll be reading your posts on the subject with interest. Incidentally, some people call it Marketing Communication, some Marketing Communications. I prefer the later as the plural form, rightly, IMHO, implies that it covers multiple disciplines. Most sources, though, agree that to be truly effective MarCom (or shouldn’t it be MarComs?) should be part of Integrated Marketing Communications (IMC) of which PR is but a small (if much overlooked and under-appreciated b y most marketers) part. Your thoughts?
http://cz.linkedin.com/in/chrisshallow Chris

The MarCom Matrix comprises six major forms of MarCom:

Advertising
Public Relations (PR) & Publicity
Sales Promotion
Direct Marketing (DM)
Event Marketing
New Media (which includes the Internet).

They all revolve around the “Idea”. What’s the Idea?
It could be the idea of the brand, the idea around a current campaign, or a short-term event like a product intro.

Excerpted from The Copy Workshop Workbook 3rd Edition ©2002 Bruce Bendinger ISBN# 1-887229-12-4.
http://www.cyberfootprint.eu Honza

Chris, my best wishes to you as well! I am very happy that you will follow my posts relating to hands-on approach to PR. In case you would like to create some customised content about PR for your class, feel free to ask me.

As for the linguistic issue, I am fairly comfortable with using both forms as long as we understand each other.

The only flaw I see in relation to the matrix is its timeliness – it seems a bit outdated. By now, the New Media is not a standalone discipline anymore, for it has blended into other aspects of the matrix. Some companies on the Czech market are starting to realise it but for most, it’s just a vision of distant future.

CyberFootprint