CyberFootprint

They say the devil is in the details and that’s twice as valid in the world of social web, where your site is constantly scrutinized by impertinent perceptive users. Details like an announcement of regular maintenance or a 404 page also send a message about your brand. The job of every marketer is to keep the eyeballs on the web page despite the negative circumstances (server down, the user didn’t find what he wanted).

One way to do it is to go with humor. HootSuite came up with a catchy maintenance screen that displaces the usual response to maintenance screens. Instead of reacting in a “Damn, I hate this!” manner, the image makes you feel entertained, so you don’t associate negative feelings with the brand.

What do you think about it? Do you have any other examples of the effective anger displacement on the web?