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	<title>CyberFootprint &#187; Research</title>
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	<description>Leaving a mark in the blogosphere</description>
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		<title>Shattering the Old Paradigm in Market Research II</title>
		<link>http://www.cyberfootprint.eu/shattering-the-old-paradigm-in-market-research-ii/</link>
		<comments>http://www.cyberfootprint.eu/shattering-the-old-paradigm-in-market-research-ii/#comments</comments>
		<pubDate>Sun, 30 May 2010 16:57:17 +0000</pubDate>
		<dc:creator>Honza</dc:creator>
				<category><![CDATA[Research]]></category>

		<guid isPermaLink="false">http://www.cyberfootprint.eu/?p=813</guid>
		<description><![CDATA[We discussed how the paradigm of market research should change and what are the options for enriching it. To answer the question &#8220;How do we mine the information out of the cultural and social surroundings?&#8221; we need some heavy caliber research methods at our disposal. This time, let&#8217;s take a look at ethnography. What is [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Shattering the Old Paradigm in Market Research I</title>
		<link>http://www.cyberfootprint.eu/shattering-the-old-paradigm-in-market-research-i/</link>
		<comments>http://www.cyberfootprint.eu/shattering-the-old-paradigm-in-market-research-i/#comments</comments>
		<pubDate>Mon, 24 May 2010 21:54:45 +0000</pubDate>
		<dc:creator>Honza</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Research]]></category>

		<guid isPermaLink="false">http://www.cyberfootprint.eu/?p=802</guid>
		<description><![CDATA[This is the first part of a larger text dedicated to the collapse of the old paradigms in market research and finding new ways to know what is in the customers&#8217; heads. The classical model of market research went like this. Narrow down your target market Grab a more or less representative sample Distribute a [...]]]></description>
		<wfw:commentRss>http://www.cyberfootprint.eu/shattering-the-old-paradigm-in-market-research-i/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>World&#8217;s Most Valuable Global Brands</title>
		<link>http://www.cyberfootprint.eu/worlds-most-valuable-global-brands/</link>
		<comments>http://www.cyberfootprint.eu/worlds-most-valuable-global-brands/#comments</comments>
		<pubDate>Wed, 28 Apr 2010 09:48:08 +0000</pubDate>
		<dc:creator>Honza</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[brandz]]></category>
		<category><![CDATA[millward brown]]></category>

		<guid isPermaLink="false">http://www.cyberfootprint.eu/?p=784</guid>
		<description><![CDATA[Millward Brown revealed the Top 100 most valuable global brands of 2010 today. What has changed compared to the last year? Ups and downs Here is a gist of the most significant indicators in regard to brand value. All are compared to the year 2009. Brand value of financial institutions is recovering after the economic [...]]]></description>
		<wfw:commentRss>http://www.cyberfootprint.eu/worlds-most-valuable-global-brands/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>I Need More Data!</title>
		<link>http://www.cyberfootprint.eu/i-need-more-data/</link>
		<comments>http://www.cyberfootprint.eu/i-need-more-data/#comments</comments>
		<pubDate>Mon, 31 Aug 2009 05:32:30 +0000</pubDate>
		<dc:creator>Honza</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Research]]></category>

		<guid isPermaLink="false">http://www.cyberfootprint.eu/?p=568</guid>
		<description><![CDATA[Many PROs complain that they don&#8217;t have enough of data about their target audience. However, if you look at merits of this complaint, you will find it ridiculous. The data is everywhere. There are skilled market researchers pulling out the information you need from the consumers&#8217; heads. Of course, it&#8217;s not free, but it&#8217;s there. [...]]]></description>
		<wfw:commentRss>http://www.cyberfootprint.eu/i-need-more-data/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Seth Godin on Tribes We Lead</title>
		<link>http://www.cyberfootprint.eu/seth-godin-on-tribes-we-lead/</link>
		<comments>http://www.cyberfootprint.eu/seth-godin-on-tribes-we-lead/#comments</comments>
		<pubDate>Wed, 20 May 2009 06:31:00 +0000</pubDate>
		<dc:creator>Honza</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[seth godin]]></category>
		<category><![CDATA[TED]]></category>
		<category><![CDATA[tribes]]></category>

		<guid isPermaLink="false">http://www.cyberfootprint.eu/?p=503</guid>
		<description><![CDATA[Seth Godin recently spoke at the TED convention. He talked about tribes and power of the ideas. Check out the video. Everything is about leadership nowadays Being a leader makes you a leader Humans are desperate for connecting with others If the marketers manage to be passionate about the product and connect people, they will [...]]]></description>
		<wfw:commentRss>http://www.cyberfootprint.eu/seth-godin-on-tribes-we-lead/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Consistency Problem</title>
		<link>http://www.cyberfootprint.eu/the-consistency-problem/</link>
		<comments>http://www.cyberfootprint.eu/the-consistency-problem/#comments</comments>
		<pubDate>Fri, 27 Feb 2009 11:05:27 +0000</pubDate>
		<dc:creator>Honza</dc:creator>
				<category><![CDATA[Career]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[consistency]]></category>
		<category><![CDATA[flexibility]]></category>
		<category><![CDATA[hiring process]]></category>
		<category><![CDATA[organization]]></category>
		<category><![CDATA[psychology]]></category>
		<category><![CDATA[Skepticism]]></category>
		<category><![CDATA[society]]></category>
		<category><![CDATA[weakness]]></category>

		<guid isPermaLink="false">http://www.cyberfootprint.eu/?p=311</guid>
		<description><![CDATA[Recently, I ran into a thought-provoking conversation about flexibility and its application at the workplace. I argued that it is quite impossible to be truly flexible in multinational companies operating in Czech Republic.]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Computers, Narrative and Dystopia</title>
		<link>http://www.cyberfootprint.eu/computers-narrative-and-dystopia/</link>
		<comments>http://www.cyberfootprint.eu/computers-narrative-and-dystopia/#comments</comments>
		<pubDate>Fri, 23 Jan 2009 11:08:13 +0000</pubDate>
		<dc:creator>Honza</dc:creator>
				<category><![CDATA[Books]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[case study]]></category>
		<category><![CDATA[heuristics]]></category>
		<category><![CDATA[memory]]></category>
		<category><![CDATA[narrative]]></category>
		<category><![CDATA[paradigm]]></category>
		<category><![CDATA[perception]]></category>
		<category><![CDATA[reality]]></category>
		<category><![CDATA[shortcut]]></category>
		<category><![CDATA[Skepticism]]></category>

		<guid isPermaLink="false">http://www.cyberfootprint.eu/?p=193</guid>
		<description><![CDATA[I started playing around with narratives and narrative theory recently. After talking to a couple of my geek 2.0 friends, I found out that some of them are afraid of a very dystopian future. The future, where computers will dominate the human race, just like in The Matrix. To support their claims, my friends list [...]]]></description>
		<wfw:commentRss>http://www.cyberfootprint.eu/computers-narrative-and-dystopia/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>The Tyranny of Market Research</title>
		<link>http://www.cyberfootprint.eu/the-tyranny-of-market-research/</link>
		<comments>http://www.cyberfootprint.eu/the-tyranny-of-market-research/#comments</comments>
		<pubDate>Wed, 21 Jan 2009 08:58:41 +0000</pubDate>
		<dc:creator>Honza</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[focus group]]></category>
		<category><![CDATA[groupthink]]></category>

		<guid isPermaLink="false">http://www.cyberfootprint.eu/?p=188</guid>
		<description><![CDATA[The fallacy of consumer omniscience Most of the marketers assume that the consumers have all answers to their problems. Do you need to develop your brand? Ask the consumers, they will tell you how! Do you need to come up with new packaging? Ask the consumers, they will tell you what looks pretty! Do you [...]]]></description>
		<wfw:commentRss>http://www.cyberfootprint.eu/the-tyranny-of-market-research/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Malcolm Gladwell: What we can learn from spaghetti sauce (TED)</title>
		<link>http://www.cyberfootprint.eu/malcolm-gladwell-what-we-can-learn-from-spaghetti-sauce-ted/</link>
		<comments>http://www.cyberfootprint.eu/malcolm-gladwell-what-we-can-learn-from-spaghetti-sauce-ted/#comments</comments>
		<pubDate>Thu, 04 Dec 2008 23:05:33 +0000</pubDate>
		<dc:creator>Honza</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[malcolm gladwell]]></category>
		<category><![CDATA[TED]]></category>

		<guid isPermaLink="false">http://www.cyberfootprint.eu/?p=55</guid>
		<description><![CDATA[This talk sort of supports the notion that the consumers do not know what they want. What do the marketers do about it? Any suggestions? Subscribe to the comments for this post? Tweet This! Share this on Facebook Stumble upon something good? Share it on StumbleUpon Digg this! Share this on del.icio.us Share this on [...]]]></description>
		<wfw:commentRss>http://www.cyberfootprint.eu/malcolm-gladwell-what-we-can-learn-from-spaghetti-sauce-ted/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Research Guidelines for Every Situation</title>
		<link>http://www.cyberfootprint.eu/research-guidelines-for-every-situation/</link>
		<comments>http://www.cyberfootprint.eu/research-guidelines-for-every-situation/#comments</comments>
		<pubDate>Wed, 03 Dec 2008 23:44:21 +0000</pubDate>
		<dc:creator>Honza</dc:creator>
				<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[Endurance]]></category>
		<category><![CDATA[Scope]]></category>
		<category><![CDATA[Skepticism]]></category>
		<category><![CDATA[Source]]></category>
		<category><![CDATA[Variety]]></category>

		<guid isPermaLink="false">http://www.cyberfootprint.eu/?p=33</guid>
		<description><![CDATA[There are many things that happen before a decent blog post gets out into the aether. Yet, there are some things that should happen before the great posts are born. We call this magic &#8220;research.&#8221; Everyone can find out how to do proper research on the net, so there is no big deal, right? Wrong. [...]]]></description>
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		<slash:comments>0</slash:comments>
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