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	<title>CyberFootprint &#187; Public Relations</title>
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	<link>http://www.cyberfootprint.eu</link>
	<description>Leaving a mark in the blogosphere</description>
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		<title>Bad Pitch: Pepsi Reaches Out to Bloggers</title>
		<link>http://www.cyberfootprint.eu/bad-pitch-pepsi-reaches-out-to-bloggers/</link>
		<comments>http://www.cyberfootprint.eu/bad-pitch-pepsi-reaches-out-to-bloggers/#comments</comments>
		<pubDate>Thu, 03 Jun 2010 15:12:39 +0000</pubDate>
		<dc:creator>Honza</dc:creator>
				<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.cyberfootprint.eu/?p=836</guid>
		<description><![CDATA[As it happens, companies sometimes slip up when it comes to social media outreach to bloggers.  That very thing has happened to Pepsi when it pitched Darren Rowse. Their PR people or &#8220;social media specialists&#8221; sent out an e-mail blast and expected favourable coverage, which will never come from Darren. Instead he did what every [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>The Great Disillusion</title>
		<link>http://www.cyberfootprint.eu/the-great-disillusion/</link>
		<comments>http://www.cyberfootprint.eu/the-great-disillusion/#comments</comments>
		<pubDate>Wed, 02 Jun 2010 05:01:16 +0000</pubDate>
		<dc:creator>Honza</dc:creator>
				<category><![CDATA[Career]]></category>
		<category><![CDATA[Public Relations]]></category>

		<guid isPermaLink="false">http://www.cyberfootprint.eu/?p=805</guid>
		<description><![CDATA[When you have finished college, the world seemed bright and rosy. Six months later after scouring through job servers every day and hoping that the next offer might be for you, your enthusiasm has started to wane. You had expected the world to make sense and have a job secured the minute you entered the [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Frankenquoting in Practice</title>
		<link>http://www.cyberfootprint.eu/frankenquoting-in-practice/</link>
		<comments>http://www.cyberfootprint.eu/frankenquoting-in-practice/#comments</comments>
		<pubDate>Fri, 07 May 2010 09:39:19 +0000</pubDate>
		<dc:creator>Honza</dc:creator>
				<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[frankenquoting]]></category>
		<category><![CDATA[press release]]></category>

		<guid isPermaLink="false">http://www.cyberfootprint.eu/?p=795</guid>
		<description><![CDATA[Yeah, this post is a rant. It might upset some of my fellow PROs but I&#8217;m willing to take that chance.  When Matthew Stibbe talked about Frankenquoting, I thought he made it up just to be funny. Now I know better. Since the beginning of my time in PR, I&#8217;ve started collecting examples of mutilation [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>The Case for Specialisation &#8211; BehindTheSpin.com</title>
		<link>http://www.cyberfootprint.eu/the-case-for-specialisation-behindthespin-com/</link>
		<comments>http://www.cyberfootprint.eu/the-case-for-specialisation-behindthespin-com/#comments</comments>
		<pubDate>Thu, 04 Mar 2010 13:36:21 +0000</pubDate>
		<dc:creator>Honza</dc:creator>
				<category><![CDATA[Career]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Behind the Spin]]></category>
		<category><![CDATA[specialisation]]></category>

		<guid isPermaLink="false">http://www.cyberfootprint.eu/?p=718</guid>
		<description><![CDATA[As you know, I often post links leading to Behind the Spin student magazine because it is a spring of knowledge for students and young PR practitioners. Richard Bailey gave me a chance to publish a piece on specialisation in PR. Given that I hate to duplicate content, here is a link to the article [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Boosting the Results of Online PR with SEO</title>
		<link>http://www.cyberfootprint.eu/boosting-the-results-of-online-pr-with-seo/</link>
		<comments>http://www.cyberfootprint.eu/boosting-the-results-of-online-pr-with-seo/#comments</comments>
		<pubDate>Thu, 04 Mar 2010 06:41:19 +0000</pubDate>
		<dc:creator>Honza</dc:creator>
				<category><![CDATA[Internet]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[OrangeSoda]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.cyberfootprint.eu/?p=721</guid>
		<description><![CDATA[I was wondering how the PROs can utilise the power of Search Engine Optimisation and suddenly this nifty guest post from Janet came along. Without further ado, let&#8217;s see what she has to say. This is a guest post from Janet Thaeler, an award-winning social media and press release expert. She currently resides at OrangeSoda.com [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>The PR Talent Pool Could Use Some Chlorine</title>
		<link>http://www.cyberfootprint.eu/the-pr-talent-pool-could-use-some-chlorine/</link>
		<comments>http://www.cyberfootprint.eu/the-pr-talent-pool-could-use-some-chlorine/#comments</comments>
		<pubDate>Sat, 27 Feb 2010 21:13:50 +0000</pubDate>
		<dc:creator>Honza</dc:creator>
				<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[accountability]]></category>
		<category><![CDATA[Cristina Muntean]]></category>
		<category><![CDATA[Czech Business Weekly]]></category>
		<category><![CDATA[empathy]]></category>

		<guid isPermaLink="false">http://www.cyberfootprint.eu/?p=708</guid>
		<description><![CDATA[In the latest issue of the English-written magazine covering the Czech business landscape (CBW), the Chief Reporter Cristina Muntean pleaded for more accountability and empathy among the Czech Public Relations officers. Her claim was that we need to empathise with the reporters and take their needs into account. Given the state of affairs on the [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>In Praise of Thoughtful Communication</title>
		<link>http://www.cyberfootprint.eu/in-praise-of-thoughtful-communication/</link>
		<comments>http://www.cyberfootprint.eu/in-praise-of-thoughtful-communication/#comments</comments>
		<pubDate>Fri, 26 Feb 2010 05:36:48 +0000</pubDate>
		<dc:creator>Honza</dc:creator>
				<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[planning]]></category>
		<category><![CDATA[worst practices]]></category>

		<guid isPermaLink="false">http://www.cyberfootprint.eu/?p=699</guid>
		<description><![CDATA[Those who communicate sparingly don&#8217;t have to be stupid or lazy by default. Quite on the contrary. There is an insurance firm in the Czech Republic (disclosure: client) that has been pioneering the field of creditor insurance, individual protection and bill protection for the last 14 years. It offers brilliant products, however, no one knows [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>An Inconvenient PR Truth</title>
		<link>http://www.cyberfootprint.eu/an-inconvenient-pr-truth/</link>
		<comments>http://www.cyberfootprint.eu/an-inconvenient-pr-truth/#comments</comments>
		<pubDate>Mon, 01 Feb 2010 05:44:00 +0000</pubDate>
		<dc:creator>Honza</dc:creator>
				<category><![CDATA[Internet]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[agency]]></category>
		<category><![CDATA[networking]]></category>
		<category><![CDATA[press release]]></category>
		<category><![CDATA[reality]]></category>

		<guid isPermaLink="false">http://www.cyberfootprint.eu/?p=689</guid>
		<description><![CDATA[The PROs are doing something wrong. Do you know what it is? Here is a couple of hints for you: mail merge, e-mail news releases blasts, follow-up calls. That&#8217;s right, by being irrelevant, we are paralysing the whole industry. Something must be done about it and RealWire is trying to change the status quo by [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>CyberFootprint Made it to Alltop.com!</title>
		<link>http://www.cyberfootprint.eu/cyberfootprint-made-it-to-alltop-com/</link>
		<comments>http://www.cyberfootprint.eu/cyberfootprint-made-it-to-alltop-com/#comments</comments>
		<pubDate>Mon, 11 Jan 2010 10:17:16 +0000</pubDate>
		<dc:creator>Honza</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[CyberFootprint]]></category>

		<guid isPermaLink="false">http://www.cyberfootprint.eu/?p=655</guid>
		<description><![CDATA[Great news! After opening the inbox, I have found out that CyberFootprint is going to be featured on Alltop.com. This is not only a proof that I have been doing something right, it also shows that there is a stabile community revolving around this blog. Thank you all for reading and venturing with me to [...]]]></description>
		<wfw:commentRss>http://www.cyberfootprint.eu/cyberfootprint-made-it-to-alltop-com/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Storytelling in PR</title>
		<link>http://www.cyberfootprint.eu/storytelling-in-pr/</link>
		<comments>http://www.cyberfootprint.eu/storytelling-in-pr/#comments</comments>
		<pubDate>Mon, 30 Nov 2009 07:22:48 +0000</pubDate>
		<dc:creator>Honza</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[coherence]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[ELM]]></category>
		<category><![CDATA[experience]]></category>
		<category><![CDATA[fidelity]]></category>
		<category><![CDATA[narrative theory]]></category>
		<category><![CDATA[perception]]></category>
		<category><![CDATA[persuasion]]></category>
		<category><![CDATA[rationality]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[social judgment theory]]></category>
		<category><![CDATA[story telling]]></category>
		<category><![CDATA[Walter Fisher]]></category>

		<guid isPermaLink="false">http://www.cyberfootprint.eu/?p=520</guid>
		<description><![CDATA[We often hear that the press release, essay or a resume needs to tell a story. “Facts are great, but a story is better,” I’ve heard many times during my internship at a PR agency. Interestingly enough, nobody told me why is a story better than a collection of facts. An article in New York [...]]]></description>
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		<slash:comments>1</slash:comments>
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