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	<title>CyberFootprint &#187; Marketing</title>
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	<link>http://www.cyberfootprint.eu</link>
	<description>Leaving a mark in the blogosphere</description>
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		<title>Marketing Strategists Are Underappreciated</title>
		<link>http://www.cyberfootprint.eu/marketing-strategists-are-underappreciated/</link>
		<comments>http://www.cyberfootprint.eu/marketing-strategists-are-underappreciated/#comments</comments>
		<pubDate>Fri, 02 Jul 2010 23:53:38 +0000</pubDate>
		<dc:creator>Honza</dc:creator>
				<category><![CDATA[Career]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[strategic planning]]></category>

		<guid isPermaLink="false">http://www.cyberfootprint.eu/?p=827</guid>
		<description><![CDATA[I have discovered the most coveted position in marketing in the next 20 years. Yes, it is a job of a strategic planner. Here is why. The Czech market is suffering from a lack of decent strategists in marketing departments and in agencies. Consider this. Every account at the London branch of Ogilvy has its [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Bad Pitch: Pepsi Reaches Out to Bloggers</title>
		<link>http://www.cyberfootprint.eu/bad-pitch-pepsi-reaches-out-to-bloggers/</link>
		<comments>http://www.cyberfootprint.eu/bad-pitch-pepsi-reaches-out-to-bloggers/#comments</comments>
		<pubDate>Thu, 03 Jun 2010 15:12:39 +0000</pubDate>
		<dc:creator>Honza</dc:creator>
				<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.cyberfootprint.eu/?p=836</guid>
		<description><![CDATA[As it happens, companies sometimes slip up when it comes to social media outreach to bloggers.  That very thing has happened to Pepsi when it pitched Darren Rowse. Their PR people or &#8220;social media specialists&#8221; sent out an e-mail blast and expected favourable coverage, which will never come from Darren. Instead he did what every [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>The Great Disillusion</title>
		<link>http://www.cyberfootprint.eu/the-great-disillusion/</link>
		<comments>http://www.cyberfootprint.eu/the-great-disillusion/#comments</comments>
		<pubDate>Wed, 02 Jun 2010 05:01:16 +0000</pubDate>
		<dc:creator>Honza</dc:creator>
				<category><![CDATA[Career]]></category>
		<category><![CDATA[Public Relations]]></category>

		<guid isPermaLink="false">http://www.cyberfootprint.eu/?p=805</guid>
		<description><![CDATA[When you have finished college, the world seemed bright and rosy. Six months later after scouring through job servers every day and hoping that the next offer might be for you, your enthusiasm has started to wane. You had expected the world to make sense and have a job secured the minute you entered the [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Shattering the Old Paradigm in Market Research II</title>
		<link>http://www.cyberfootprint.eu/shattering-the-old-paradigm-in-market-research-ii/</link>
		<comments>http://www.cyberfootprint.eu/shattering-the-old-paradigm-in-market-research-ii/#comments</comments>
		<pubDate>Sun, 30 May 2010 16:57:17 +0000</pubDate>
		<dc:creator>Honza</dc:creator>
				<category><![CDATA[Research]]></category>

		<guid isPermaLink="false">http://www.cyberfootprint.eu/?p=813</guid>
		<description><![CDATA[We discussed how the paradigm of market research should change and what are the options for enriching it. To answer the question &#8220;How do we mine the information out of the cultural and social surroundings?&#8221; we need some heavy caliber research methods at our disposal. This time, let&#8217;s take a look at ethnography. What is [...]]]></description>
		<wfw:commentRss>http://www.cyberfootprint.eu/shattering-the-old-paradigm-in-market-research-ii/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Shattering the Old Paradigm in Market Research I</title>
		<link>http://www.cyberfootprint.eu/shattering-the-old-paradigm-in-market-research-i/</link>
		<comments>http://www.cyberfootprint.eu/shattering-the-old-paradigm-in-market-research-i/#comments</comments>
		<pubDate>Mon, 24 May 2010 21:54:45 +0000</pubDate>
		<dc:creator>Honza</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Research]]></category>

		<guid isPermaLink="false">http://www.cyberfootprint.eu/?p=802</guid>
		<description><![CDATA[This is the first part of a larger text dedicated to the collapse of the old paradigms in market research and finding new ways to know what is in the customers&#8217; heads. The classical model of market research went like this. Narrow down your target market Grab a more or less representative sample Distribute a [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Frankenquoting in Practice</title>
		<link>http://www.cyberfootprint.eu/frankenquoting-in-practice/</link>
		<comments>http://www.cyberfootprint.eu/frankenquoting-in-practice/#comments</comments>
		<pubDate>Fri, 07 May 2010 09:39:19 +0000</pubDate>
		<dc:creator>Honza</dc:creator>
				<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[frankenquoting]]></category>
		<category><![CDATA[press release]]></category>

		<guid isPermaLink="false">http://www.cyberfootprint.eu/?p=795</guid>
		<description><![CDATA[Yeah, this post is a rant. It might upset some of my fellow PROs but I&#8217;m willing to take that chance.  When Matthew Stibbe talked about Frankenquoting, I thought he made it up just to be funny. Now I know better. Since the beginning of my time in PR, I&#8217;ve started collecting examples of mutilation [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>World&#8217;s Most Valuable Global Brands</title>
		<link>http://www.cyberfootprint.eu/worlds-most-valuable-global-brands/</link>
		<comments>http://www.cyberfootprint.eu/worlds-most-valuable-global-brands/#comments</comments>
		<pubDate>Wed, 28 Apr 2010 09:48:08 +0000</pubDate>
		<dc:creator>Honza</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[brandz]]></category>
		<category><![CDATA[millward brown]]></category>

		<guid isPermaLink="false">http://www.cyberfootprint.eu/?p=784</guid>
		<description><![CDATA[Millward Brown revealed the Top 100 most valuable global brands of 2010 today. What has changed compared to the last year? Ups and downs Here is a gist of the most significant indicators in regard to brand value. All are compared to the year 2009. Brand value of financial institutions is recovering after the economic [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Case for Specialisation &#8211; BehindTheSpin.com</title>
		<link>http://www.cyberfootprint.eu/the-case-for-specialisation-behindthespin-com/</link>
		<comments>http://www.cyberfootprint.eu/the-case-for-specialisation-behindthespin-com/#comments</comments>
		<pubDate>Thu, 04 Mar 2010 13:36:21 +0000</pubDate>
		<dc:creator>Honza</dc:creator>
				<category><![CDATA[Career]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Behind the Spin]]></category>
		<category><![CDATA[specialisation]]></category>

		<guid isPermaLink="false">http://www.cyberfootprint.eu/?p=718</guid>
		<description><![CDATA[As you know, I often post links leading to Behind the Spin student magazine because it is a spring of knowledge for students and young PR practitioners. Richard Bailey gave me a chance to publish a piece on specialisation in PR. Given that I hate to duplicate content, here is a link to the article [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Boosting the Results of Online PR with SEO</title>
		<link>http://www.cyberfootprint.eu/boosting-the-results-of-online-pr-with-seo/</link>
		<comments>http://www.cyberfootprint.eu/boosting-the-results-of-online-pr-with-seo/#comments</comments>
		<pubDate>Thu, 04 Mar 2010 06:41:19 +0000</pubDate>
		<dc:creator>Honza</dc:creator>
				<category><![CDATA[Internet]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[OrangeSoda]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.cyberfootprint.eu/?p=721</guid>
		<description><![CDATA[I was wondering how the PROs can utilise the power of Search Engine Optimisation and suddenly this nifty guest post from Janet came along. Without further ado, let&#8217;s see what she has to say. This is a guest post from Janet Thaeler, an award-winning social media and press release expert. She currently resides at OrangeSoda.com [...]]]></description>
		<wfw:commentRss>http://www.cyberfootprint.eu/boosting-the-results-of-online-pr-with-seo/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>The PR Talent Pool Could Use Some Chlorine</title>
		<link>http://www.cyberfootprint.eu/the-pr-talent-pool-could-use-some-chlorine/</link>
		<comments>http://www.cyberfootprint.eu/the-pr-talent-pool-could-use-some-chlorine/#comments</comments>
		<pubDate>Sat, 27 Feb 2010 21:13:50 +0000</pubDate>
		<dc:creator>Honza</dc:creator>
				<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[accountability]]></category>
		<category><![CDATA[Cristina Muntean]]></category>
		<category><![CDATA[Czech Business Weekly]]></category>
		<category><![CDATA[empathy]]></category>

		<guid isPermaLink="false">http://www.cyberfootprint.eu/?p=708</guid>
		<description><![CDATA[In the latest issue of the English-written magazine covering the Czech business landscape (CBW), the Chief Reporter Cristina Muntean pleaded for more accountability and empathy among the Czech Public Relations officers. Her claim was that we need to empathise with the reporters and take their needs into account. Given the state of affairs on the [...]]]></description>
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		<slash:comments>0</slash:comments>
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