CyberFootprint

As it happens, companies sometimes slip up when it comes to social media outreach to bloggers.  That very thing has happened to Pepsi when it pitched Darren Rowse. Their PR people or “social media specialists” sent out an e-mail blast and expected favourable coverage, which will never come from Darren. Instead he did what every upset blogger or journalist does once in a while – retorted with a stinging message and posted it online.

I am sure that the social media people at Pepsi are sweating but all in all, it’s not so bad. Bad practices should be called out once in a while. Only that way we will improve and legitimise social media outreach as a self-regulating practice.