CyberFootprint

New Project: Aspirations.cz (0)

1/25/10 •

A friend of mine is starting a useful site for all Central Europeans aspiring to get to elite schools, like Harvard, Oxford, MIT or Cambridge. I’m helping him with some technical aspects of the project as well as with some editing.
I fell for this project because of my fondness of Tomas’s unadulterated sense for irony. [...]

Storytelling Matters: Google Search Stories (3)

1/22/10 •

Google usually does its marketing right. This time, its marketers came up with a masterpiece. Watch it by yourself.

The campaign demonstrates that we all have integrated searching, and especially Google, into our daily lives. The other videos are funny but this one stands out – it shows a deep human story that we can all [...]

Why Are Graduates Unemployed? (4)

1/17/10 •

The economy sucks, yet schools are producing hundreds and hundreds of graduates. The unemployment is rising. Differentiation from the mass of other students has become more important than ever and standing out no longer suffices. You have to be exceptional to succeed. There are two challenges you must overcome and both of them entail a [...]

Get The Code 2.0 for Free (0)

1/16/10 •

When looking for a book for this weekend I came across the free copy of Lawrence Lessig’s The Code. This is the second version from 2006 and it’s free for download. Thanks, Google!